Digital Marketing Proposal - Market Expanders

Digital Marketing

Introduction

Based on a comprehensive analysis of search trends and common needs of businesses in Florida, we present three detailed digital marketing proposals tailored to different company sizes.

Bidding Strategy and Budget

We offer flexible packages tailored to different budgets

$ 2,000 Monthly

Optimized Local SEO
Content Marketing
Social Media Marketing
Basic Email Marketing
Local PPC Advertising

$ 3,250 Monthly

Optimized Local SEO
Content Marketing
Social Media Marketing
Basic Email Marketing
Local PPC Advertising
Influencer Marketing

$ 10,000 Monthly

Optimized Local SEO
Content Marketing
Social Media Marketing
Basic Email Marketing
Local PPC Advertising
Programmatic Advertising and RTB
Immersive Experiences

Proposal for Small Business: "Local Digital Boost"

Objective: Increase online visibility and generate qualified leads to drive local business growth.

Key strategies and details:

a) Optimized Local SEO
– Complete Google My Business optimization
– Creation of 4 relevant local content pieces per month
– Active management of 10 online reviews monthly

b) Content Marketing
– 4 SEO-optimized blog articles per month (500-800 words each)
– 2 monthly infographics for social media
– 1 short video (30-60 seconds) monthly for social media
– 1 downloadable guide quarterly for lead capture

c) Social Media Marketing
– Daily management of Facebook and Instagram profiles
– 20 monthly posts on each platform
– 15 interactive stories monthly on Instagram
– 1 targeted ad campaign monthly on each platform

d) Basic Email Marketing
– Mailchimp implementation
– Basic subscriber list creation and segmentation
– Design of 2 custom email templates
– 1 monthly campaign (12 per year)
– Monthly performance reports

e) Local PPC Advertising
– 1 monthly Google Ads campaign focused on local searches
– Setup of 1 retargeting campaign for website visitors

Deliverables:
– Detailed monthly report of KPIs and ROI
– Continuous data-driven optimization
Investment:
– Email Marketing Package: $1,000 per month
– «Local Digital Boost» Combo: $2,000 per month
(Includes all services mentioned above)

Proposal for Medium-sized Business: "Comprehensive Digital Growth"

Objective: Expand online presence, increase conversions, and build customer loyalty through an omnichannel strategy.

Key strategies and details:

a) Advanced SEO
– Quarterly complete technical website audit
– On-page optimization of 20 key pages monthly
– Creation of 2 pillar content pieces (2000+ words) and 8 cluster content pieces (800-1200 words) monthly

b) Inbound Marketing
– Development of 3 detailed buyer personas
– Complete customer journey mapping
– Creation of 12 monthly content pieces for each funnel stage

c) Advanced Social Media Marketing
– Profile management on Facebook, Instagram, LinkedIn, and Twitter
– 40 monthly posts distributed across platforms
– Monthly editorial calendar and quarterly content strategy
– 2 targeted ad campaigns monthly with A/B testing on each platform

d) Advanced Email Marketing
– Advanced Mailchimp setup with CRM integrations
– Subscriber list growth strategy
– Design of 5 custom email templates
– 2-3 monthly campaigns (24-36 per year)
– Implementation of 3 basic automation flows
– A/B testing for subject line and content optimization
– Bi-weekly performance reports

e) Influencer Marketing
– Monthly collaboration with 2 micro-influencers and 1 macro-influencer
– 1 quarterly branded content campaign
– Monthly ROI measurement of influencer marketing

f) Multi-channel Digital Advertising
– Campaign management on Google Ads, Facebook Ads, and LinkedIn Ads
– Advanced retargeting setup and lookalike audience creation
– Weekly optimization based on multi-channel attribution

Deliverables:
– Detailed weekly and monthly reports of all activities
– Quarterly strategic meetings
Investment:
– Advanced Email Marketing Package: $3,250 per month
– «Comprehensive Digital Growth» Combo: $6,250 per month
(Includes all services mentioned above)

Proposal for Large Enterprise: "360° Digital Dominance"

Objective: Position the brand as an industry leader, maximize marketing ROI, and create a seamless omnichannel customer experience.

Key strategies and details:

a) Enterprise Content Strategy
– Multimedia content hub with 20 blog articles, 4 podcast episodes, and 2 webinars monthly
– Quarterly production of 1 industry research paper or whitepaper
– Monthly thought leadership marketing program with 4 content pieces

b) Enterprise-scale SEO and SEM
– Advanced technical SEO and continuous website optimization
– Link building strategy with acquisition of 5 quality backlinks monthly
– Management of global PPC campaigns in multiple languages and regions

c) Global Social Media and Community Management
– Management of global profiles in 5+ languages
– 100+ monthly content pieces distributed across all platforms
– 1 viral campaign and 1 UGC campaign quarterly
– Daily social listening and online crisis management plan

d) Advanced Marketing Automation and CRM
– Implementation and management of Mailchimp Enterprise
– Full CRM integration for 360° lead tracking
– AI-based advanced personalization for all communications
– 4-5 email campaigns weekly (200+ per year)
– Implementation of advanced and customized automation flows
– Advanced segmentation and dynamic content personalization
– Multivariate testing and continuous optimization

e) Programmatic Advertising and RTB
– Management of display, video, and native campaigns on a global scale
– Use of DMP for advanced audience segmentation
– Real-time optimization with machine learning

f) Immersive Experiences
– Creation and monthly update of virtual showroom
– Implementation and management of AI chatbots for 24/7 customer service

g) Advanced Analytics and Big Data
– Implementation and management of data lake to unify data from all sources
– Development of 2 monthly predictive models for customer behavior

Deliverables:
– Real-time reports and weekly predictive analytics
– Monthly strategic meetings with C-level executives
– Dedicated in-house team + agency with 24/7 availability
Investment:
– Enterprise Email Marketing Package: $10,000 per month
– «360° Digital Dominance» Combo: $15,000 per month
(Includes all services mentioned above)

Marketing Booster Agency