Marketing Booster Agency

+1 (786) 899-8796

Advertising

Google Ads

Introduction

In today’s digital landscape, a strong presence in search engines is crucial for any business’s success. Google Ads is a powerful tool that allows you to increase your online visibility, drive traffic to your website, and effectively promote your products or services in the Florida market.

Key Benefits of a Google Ads Campaign

  • Optimized Search Campaign: Generates highly qualified traffic to your website, connecting you with potential customers actively searching for your products or services.
  • Improved Brand Positioning: Appearing in the top Google search results significantly improves your brand’s perception and recognition, increasing trust and credibility.
  • Advanced Keyword Selection: Comprehensive analysis to identify and select the most relevant and effective keywords for your business, ensuring your ads are shown to the right audience.
  • Precise Geolocation: Focus on specific geographic areas, such as Florida, ensuring your ads are shown to the most relevant potential customers in your region.

Research and Strategy

Before launching a campaign, we will conduct thorough research on the market and target audience in Florida:

  • Demographic Analysis: Understanding key characteristics of your target audience, such as age, income, interests, and geographic location within Florida.
  • Keyword Study: Identifying the most relevant and effective keywords your audience uses when searching for products or services similar to yours.
  • Competitor Analysis: Evaluating the advertising strategies of your main competitors in Florida to identify opportunities and differentiators.

Based on this data, we will develop a personalized strategy that maximizes your advertising budget and ensures a high return on investment (ROI).

Creating Effective Campaigns

Our team of Google Ads experts will create highly effective and optimized campaigns for the Florida market, including:

  • Advanced Keyword Selection: We will use the most relevant and high-performing keywords for each ad, ensuring precise targeting.
  • Compelling Ads: We will write persuasive and attractive ads that highlight the key benefits of your products or services, achieving a high click-through rate (CTR).
  • Ad Extensions: We will leverage extensions such as calls, location, and reviews to provide more information and improve user experience.
  • Optimized Landing Pages: We will design attractive and conversion-optimized landing pages, ensuring a seamless experience for Florida users.

Continuous Optimization

To maximize campaign effectiveness, we will conduct continuous optimization based on performance data:

  • Smart Bidding Adjustments: We will implement smart bidding strategies such as Target CPA and Target ROAS, which automatically adjust bids based on user behavior and predicted conversion rates.
  • Advanced Reporting and Analysis: We will use analytics tools to gain detailed insights into campaign performance, helping us make data-driven decisions to continuously optimize your advertising strategy.

Bidding Strategy and Budget

We offer flexible packages tailored to different budgets

Basic

$ 600 Monthly
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Select
  • Setup of 1 search campaign
  • Up to 3 ad groups
  • Monthly optimization
  • Monthly performance reports

Standard

$ 1,200 Monthly
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Select
  • Setup of 2 search campaigns
  • Up to 5 ad groups
  • Weekly optimization
  • Weekly performance reports
  • Basic remarketing
  • A/B testing of ads

Premium

$ 2,000 Monthly
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Select
  • Setup of 3 search and display campaigns
  • 10 ad groups
  • Daily optimization
  • Daily performance reports
  • Advanced remarketing
  • A/B testing of ads and landing pages
  • Priority support
  • Conversion setup with Google Tag Manager

Timeline

Meta Ads

Introduction

We present a comprehensive advertising strategy on Meta Ads designed to maximize your digital presence and generate tangible results in Florida. Our proposal combines cutting-edge technologies with proven strategies to effectively reach and convert your target audience.

Campaign Objectives

  • Increase brand awareness by 30% in the Florida market
  • Generate a minimum of 100 qualified leads per month
  • Increase website traffic by 50%
  • Improve advertising ROI by 25% compared to previous campaigns

Market Analysis

  • Demographics: Focus on adults 25-54 years old in urban and suburban areas of Florida
  • Behavior: Active social media users, interested in [client’s specific sector]
  • Trends: 40% increase in online purchases post-pandemic in Florida
  • Competition: Analysis of 3 main competitors and their strategies on Meta Ads

Campaign Strategy

1) Advanced Targeting:

  • Use of Meta’s Advantage+ Audience for AI-based dynamic targeting
  • Creation of lookalike audiences based on high-value current customers
  • Remarketing to website visitors and social media engagement

2) Creativity and Design:

  • Development of adaptive creatives for Feed, Stories, and Reels
  • Use of augmented reality for interactive product experiences
  • Production of short videos optimized for attention retention

3) Content Strategy:

  • Creation of a series of educational posts about [topic relevant to the industry]
  • Collaboration with local Florida micro-influencers for authentic content
  • Implementation of a content marketing strategy that positions the brand as a thought leader

Implementation and Timeline

Packages and Pricing

Basic

$ 750 15 Days
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Select
  • Setup and optimization of 1 ad account
  • 1 ad campaign with 2 ad sets and 4 ads in total
  • Basic audience targeting
  • 2 creatives (1 static image and 1 short video)
  • Daily campaign management and optimization
  • Performance report at the end of the campaign

Standard

$ 1,500 30 Days
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Select
  • Everything included in the Basic Package
  • 2 ad campaigns with 6 ad sets and 12 ads in total
  • Advanced targeting with Advantage+ Audience
  • 4 creatives (2 static images and 2 short videos)
  • Implementation of remarketing strategy
  • A/B testing of ads
  • Bi-weekly and final performance reports

Premium

$ 2,500 30 Days
  •  
Select
  • Everything included in the Standard Package
  • 3 ad campaigns with 12 ad sets and 16 ads in total
  • Hyper-personalized AI-based targeting
  • 6 creatives (3 static images, 2 short videos, 1 carousel ad)
  • Continuous machine learning-based optimization
  • Weekly and final performance reports
  • Monthly strategic meeting

Metrics and Reports

  • Customized real-time dashboard with key KPIs
  • Weekly performance reports with actionable insights
  • Monthly strategy meeting to review results and adjust objectives
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